Who We Are

Ella And Eli Baby Store FZE LLC, trading as E&E Babystore, is a UAE-based baby and maternity e-commerce business serving customers across the United Arab Emirates.

Contact details: +971 52 789 4667 | support@eebabystore.com

Business location: BLB-BC5-200, 6th Floor, Ajman Boulevard, AMC Building B, Al Hassan Al Basri St., Ajman, United Arab Emirates.

What Data We Collect

We may collect the following personal data when you interact with us:

• Name
• Phone number
• WhatsApp contact details
• Delivery address
• Emirate
• Order history

WhatsApp is a primary collection channel for customer inquiries, order follow-up, and support.

How We Collect It

We collect personal data through website forms, WhatsApp chat, Instagram and Facebook inquiries, and phone calls. We may also receive information when you place an order or contact customer support.

Why We Collect It

We collect and use personal data for lawful business purposes, including:

• Order fulfillment
• Delivery coordination
• Customer support
• Marketing, only where you have opted in

Marketing consent is separate and must not be bundled with order processing or support consent.

How We Use Your Data

We use your data to process orders, arrange delivery, provide WhatsApp follow-up, respond to customer questions, and send promotional messages only where you have separately consented to receive them.

Who We Share Data With

We may share personal data with trusted third parties only when needed to operate our business, including:

• Courier and delivery partners
• Payment processors
• WhatsApp Business API / Meta
• Internal CRM tools or Google Sheets used for order and customer management

Data Storage & Retention

Your information may be stored in our internal records, WhatsApp business tools, Google Sheets, and our website hosting provider. We keep personal data only for as long as needed for the purposes described in this policy, or as required by law, accounting, or operational needs.

Cross-Border Transfers

If your data is transferred outside the UAE through any tool or service we use, we will rely on a lawful transfer mechanism and take appropriate steps to protect your information. This may apply where we use non-UAE-hosted tools.

Customer Rights

You have the right to access, correct, and request deletion of your personal data. We aim to respond to valid requests within 30 days.

Consent, Marketing & Opt-Out

You may unsubscribe from WhatsApp or email marketing at any time by contacting us directly or using any opt-out option we provide in our messages. Marketing communication is only sent where you have given separate consent.

Security Measures

We use reasonable administrative, technical, and organizational safeguards to help protect your personal data from unauthorized access, loss, misuse, or disclosure.

Children’s Data

As a baby brand, we collect data about parents, guardians, and customers, not directly from children. We do not intentionally collect personal data from children.

Arabic Version

A plain-language Arabic version of this notice should be available for consumer-facing services targeting UAE residents.

Privacy Questions or Complaints

If you have a privacy question or complaint, please contact us at legal@eebabystore.com or through our Contact Us page. If needed, complaints may also be escalated to the UAE Data Office.